Why Your Business Needs a Website (Even if You're Killing It on WhatsApp or Instagram)
We’ve seen vendors lose everything because their IG page got banned overnight. Others have 10k followers but still struggle to get real buyers. Why? Social media doesn’t belong to you and the rules can change at any time.
Imagine this: You wake up, and your business page is gone. You start from scratch.
That’s why having your own website matters. It gives you control. And you can track sales, show up on Google, and close deals even when you're asleep.
E-commerce Website Builders in Nigeria: The Fastest Way to Get an Online Store.
You have been researching “how to create an online store for free”, but did nothing about it because building a website felt impossible.
But, e-commerce website building platforms like Bumpa, and Ushoppen, e.t.c. let you launch a fully functional online store in Nigeria in minutes and enjoy:
- Free Product listings
- Online payments (Using Paystack, Flutterwave)
- Inventory tracking features
- And customer support when you get stuck
They’re perfect for solo vendors, Instagram vendors, and small businesses who just want to sell online fast without building from scratch or getting too technical.
Best No-code Platforms to Use (We Have Tested Both)
1. Bumpa
A very beginner-friendly store builder. Handles product listings, delivery tracking, and customer chats. Has built-in inventory + integrates with logistics. Great for: busy vendors who want everything in one app2. Ushoppen
Great for beginners, clean and classy storefront. Fast product setup with sleek checkout. Very fast on mobile Great for: fashion, beauty, or high-visual brands💡 Heads up: On both platforms, you can start for free. Monthly subscriptions starts from NGN5,000. Always test what fits your current size and future goals.
How to Set-up Step by Step
Quick checklist, have these ready so you don’t stall mid-setup:- Logo (PNG or Webp, square, 512×512 or 1024×1024)
- Brand colours (hex)
- Business phone, email, address
- 3–7 product photos each, white or clean background
- Prices, sizes, stock counts
1. Bumpa Store Set-up
Step 1: Create your account
- Install the Bumpa app from your app store.
- Sign up with business name, email, phone.
- Pick a short store link. Example: yourbrand.bumpa.shop.
Step 2: Brand your store
- Upload your logo.
- Set your brand colour.
- Add your business bio (description) and contact.
Step 3: Turn on payments
- Open Settings (or More) → Finance → Payment methods.
- Choose a supported gateway. In Bumpa, this is usually done already with Paystack so you don't have to worry.
- Complete KYC, add settlement account.
Step 4: Configure delivery and shipping
- Same-Day Delivery (Local logistics within your city)
- Inter-State Doorstep
- Nationwide Waybill
Step 5: Add products properly
- Goto Products section and Tap “Add New Product.”
- Fill Title, Price, Compare-at Price (if discount), Stock, SKU.
- Add variations: size, colour.
- Upload 3–7 clean photos.
- Write a real description.
- What it is exactly and who this product or offer is for
- It's benefits and Material / key specs
- What’s inside the box, what they're really getting.
- And delivery timing: “Same-day in City. Inter-state within 1–3 days. Waybill nationwide.”
Step 6: Go live and connect your socials
- Publish your store link.
- Put the link in your Instagram bio and WhatsApp Business.
- Post products regularly with prices and direct customers to your online store instead of DMs.
You can now buy unique themes and templates on Bumpa and get your desired design later.
2. Ushoppen Web store Set-up
Step 1: Create account
- Sign up on Ushoppen.
- Fill in your business information.
Step 2: Brand your store
- Upload logo and other brand assets.
- Set brand colours.
Step 3: Add products and collections
- Create key collections or categories.
- Add products with photos, price, stock, variations.
- Assign products to collections for easy browsing.
Step 4: Set up payments
- Open Payments.
- Connect your gateway (mainly paystack and done-for-you, if not reach out to the Ushoppen team, they're active and helps).
- Complete KYC and add your payout information and don't forget to test the checkout process.
Step 5: Configure delivery and shipping
- Same-Day Delivery within your Location
- Inter-State Delivery / Nationwide Waybill
- Pickups (if you allow it): show address and hours.
Step 6: Domain and publish
- If you have a custom domain, connect it in Domain settings.
- Preview your store on mobile and PC.
- And Publish your store. Share your link on Instagram Bio, WhatsApp Status, and to customers.
Common Mistakes When Setting Up a Site
We’ve worked with a lot of small businesses. These are the top things that mess up their online store and ultimately cost them money:
- No product descriptions – Customers won’t guess. If it’s 100% cotton, say so on your website.
- No mobile optimization – Most Nigerians shop on their phones. If your site lags on mobile, you’ll lose sales.
- Poor delivery info – If customers don’t know when or how they’ll get their order, they won’t buy.
Some brands we work with clearly says on their website: “Delivery handled by Peng Logistics”, it builds trust. People feel more comfortable placing that first order.
Final Tips
- Introduce Discount codes: “NEW10” for first order to get 10% off.
- Low-stock labels: they trigger urgency.
- Abandoned cart message: short WhatsApp or email reminder.
- Size guide pages or documents: reduces returns.
- Reviews: even 5 real reviews help conversion.
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